Tourism in Kazakhstan: between development and hidden treasures

Kazakhstan has immense potential to attract travelers seeking new experiences. Because it is not yet among the top travel destinations, it retains a rare and precious authenticity. Untouched by mass tourism, the country offers the opportunity to enjoy a unique adventure, far from the beaten track.

A young but growing tourism industry

Kazakhstan, the ninth largest country in the world, began to really develop its tourism sector after gaining independence in 1991. For a long time, the industry remained secondary, dominated by the exploitation of natural resources.

However, since the 2010s, the Kazakh authorities have been seeking to diversify the economy by investing more in tourism. The introduction of electronic visas for many countries, the opening of new air links, and the modernization of infrastructure are evidence of this commitment.

Why Kazakhstan is not a popular destination

Despite its tourism potential, Kazakhstan remains unpopular with tourists for several reasons:

1. International obscurity: Many travelers are unfamiliar with Kazakhstan or do not associate Central Asia with tourist destinations.
2. Distance and accessibility: The country is very large and direct international flights are limited.
3. Limited tourist infrastructure: Outside of major cities such as Almaty and Astana, hotels, restaurants, and tourist services remain underdeveloped. Some roads and public transportation are still rudimentary, which can complicate the organization of independent travel.
4. Language barrier: Kazakh and Russian are the main languages. English is not always widely spoken, especially in rural areas, which can discourage some travelers.
5. Lack of mass tourism: Kazakhstan has not yet developed targeted tourism industries (seaside resorts, organized tours, commercial attractions).
6. Perception and image of the country: Some travelers still perceive Central Asia as an isolated or difficult-to-access region. Kazakhstan is sometimes associated with stereotypes about steppes and cold weather.

And yet, all these points are the main reason why you should visit Kazakhstan.

Why visit Kazakhstan

An adventure off the beaten track

Kazakhstan is not the first destination that comes to mind for tourists, and that is precisely what makes traveling there so unique. Here, you will discover landscapes and cultures that cannot be found anywhere else.

From endless steppes to the Tian Shan mountains, each excursion offers a rare sense of immensity and freedom.

🧭 We frequently organize expeditions by Jeep, horseback, or on foot in Kazakhstan. Feel free to check out the page dedicated to future expeditions, follow us on Instagram to stay up to date on upcoming departures, or contact us on WhatsApp. You can also send an email (easternpathsdata@gmail.com) or sign up for a call.

A rich cultural and historical heritage

The country is a historic crossroads, linked to the legendary Silk Road. History buffs can explore the many sacred sites, or immerse themselves in the nomadic heritage that still thrives in remote traditional villages. Museums, festivals, and local traditions offer a comprehensive overview of Kazakh culture.

Unspoiled and spectacular nature

Nature lovers will be delighted: impressive canyons, high-altitude lakes, snow-capped mountains, and vast deserts make up a landscape in its raw state.

Altyn-Emel National Park, the Kolsay Lakes, and Charyn Canyon are among the country's natural treasures, still relatively untouched by tourists.

Activities for all

You won't get bored in Kazakhstan, whatever the season: from skiing and ice skating in winter to festivals, mountain trekking, horse riding, and swimming in summer, you're sure to find the perfect activity.

It is an ideal destination for adventure seekers, whether exploring the mountain peaks or venturing into the remote regions of the steppe and desert. Culture and history enthusiasts will find an exceptional wealth of treasures here.

📘 Tempted by the experience? Use our Kazakhstan travel guide ebook, with 62 pages of content to help you plan your trip. You can also simply contact us with any questions.

📚 You may be interested in these readings:

Travelling to Kazakhstan as a single woman

Do you need a visa to go to Kazakhstan?

Is Kazakhstan dangerous?

Budget to go to Kazakhstan